LIJA Social Media continues to evolve as a great vehicle to interact with our community of like minded women who are inspired to play beautifully. Inaugural attendance at Outdoor Retailer, The Running Event, and The Running Track propel LIJA into our new Studio and Run distribution channels. Great in store LIJA Brand Events with retail partners like Luke’s Locker, Fit2Run, and Campers Village prove to be a very effective way to activate the LIJA launch experience at retail. Many amazing opportunities lie ahead in this exciting year!.
LIJA establishes our first Yoga and Run specific collections. The LIJA brand now consists of four distinct categories: Golf, Tennis, Run and Studio. LIJA opens up our first pop-up store on a 90 day trial in Washington state, just north of Seattle.
LIJA support office moves to a new location with 20 employees. Social media becomes an important mechanism to keep in touch with our community of like minded women that believe in a healthy, active lifestyle and want to play beautifully.
LIJA doubles the size of its Active and Tennis Collections after a very successful introductory year. LIJA is quickly becoming a recognized brand name in women's active and tennis apparel in North America. In summer 2010, LIJA is chosen as an official provider of merchandise for the 2010 OPEN Championship in Scotland. Rebecca Marino, a LIJA Tour Style Leader continues her success, advancing to the second round of the US Open to play Venus Williams at center court.
In Spring 2009, LIJA introduces its first ever active and tennis apparel collections for women throughout North America.
LIJA launches its inaugural Leisure Collection in Spring 2008 and expands internationally into the UK with LIJA Golf apparel.
LIJA expands to Dubai, United Arab Emirates and South Africa in partnership with local distributors in those regions, opens its first US warehouse and starts overseas production on some product lines. This same year, LIJA celebrated its 10 year anniversary by taking its staff of 15 to Las Vegas to commemorate the occasion.
LIJA launches its Ambassadors Program for women of influence such as Jane Blalock and Denise Lindman. LIJA also started sponsoring LPGA and Futures Tour players including Christina Kim, Kristina Tucker and Tina Miller some of which later transitioned to become LIJA Tour Style Leaders.
The first collection under the label LIJA starts shipping in Spring 2005. LIJA wins the first of four Top 100 Fastest Growing Companies in Canada Awards by Profit Magazine.
Hyp Golf officially re-brands as LIJA (pr. Lee-zha), a play on the word 'leisure', responding to the broader market demand as Linda's designs were starting to be embraced beyond the golf marketplace.
Hyp Golf hired its 4th, 5th, 6th and 7th employees including the first National Sales Manager. This is also the year that Hyp Golf received its first professional accolades from the business community including Linda's award for Top 40 Under 40 Business Achievement Award by Business in Vancouver Magazine and a special grant from the Matinee Fashion Foundation.
LIJA's refreshing style caught the attention of the US golf media who made this young company the talk of the North American Golf scene. Jill McGill became the second of a series of LPGA players over the next 8 years to wear Hyp Golf on the LPGA tour including Grace Park, Kelli Kuehne, Jennifer Greggain, Jamie Hullett, Carin Koch and several others. Some celebrities also started to wear LIJA while several others followed over the next few years including Cheryl Ladd, Catherine Bell, Joumana Kidd, wife of NBA star Jason Kidd, and Stefani Schaeffer from the popular TV show ‘The Apprentice'.
In 1999, Hyp Golf entered the US market and quickly gained the reputation as a pioneer of stylish, feminine fit styles in women's golf apparel.
The Hyp Golf line debuted with a mere 12 styles in Spring 1998. The first retailer to offer Hyp Golf was Arrowsmith Golf & Country Club on Vancouver Island. By the end of its first year, Hyp Golf made its way into more than 25 retailers. That same year, Pearl Sinn, the first ever LPGA player to endorse the brand on tour won the Rolex First-Time Award at the State Farm Classic wearing Hyp Golf.
Hyp Golf was started by Linda Hipp in July 1997 in Vancouver, Canada to address a need for a fashionable alternative in women's golf apparel.